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on page seo

On-Page SEO Content Checklist

Here’s what to include (and optimize) in your content for effective on-page SEO:

1. Title Tag (Meta Title)

  • Keep it under 60 characters
  • Include your target keyword early
  • Make it compelling to boost CTR (click-through rate)

Example:

“Affordable Web Design Services | NYC Digital Studio”

2. Meta Description

  • Under 160 characters
  • Include keywords naturally
  • Summarize the page content to entice clicks

Example:

“Looking for professional and affordable web design in NYC? Get responsive, SEO-friendly websites that convert visitors into customers.”

3. Header Tags (H1, H2, H3…)

  • Use H1 for the main page title (only once)
  • Use H2s and H3s for organizing subtopics
  • Include keywords in headers naturally

4. Keyword Optimization

  • Use your primary keyword in:
    • The first 100 words
    • H1 tag
    • URL
    • Image alt text (where relevant)
  • Sprinkle LSI (related) keywords throughout

5. High-Quality Content

  • Aim for comprehensive, original, and valuable info
  • Solve user intent (informational, navigational, transactional)
  • Use short paragraphs, bullet points, and visuals

6. Image Optimization

  • Compress images for speed
  • Use descriptive file names and alt tags with keywords